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A Buy It Now Auction listing contains a single item with a starting price that is lower than the Buy It Now price. The Buy It Now price remains in effect until the item price exceeds the buy it now price.

For example, an item could be listed with a starting price of $10 and a Buy It Now price of $20. If the first bidder enters a bid of $25 but does not select the Buy It Now option, the item price remains $10 since no other bids have yet been received, and the Buy It Now price of $20 would remain in place. Another bidder could then choose the Buy It Now option and purchase the item for the Buy It Now price of $20, even though the first bidder entered a higher bid.